Close your eyes and take a minute to think about your favourite brand…what are the first things that come to mind? How does this brand and its image make you feel?
When you started your business or when you had a vision for your company, were colour and emotion a factor? Or did you simply choose shades that you liked? This key component of your branding will have a major impact on your Marketing, therefore, it’s a decision that we urge you to take time to think about and to do so wisely.
To help you in this journey, book a 20 min free consultation with our CMO, Andrea Chase.
Understanding what best resonates with your target audiences is the ticket to crafting content that sticks. And when something sticks, it stays top of mind and ultimately leads people to take action. Brand colours will not only be reflective in your logo and overall company image, but you will be using these a lot in your content creation, on your website, in pitch decks, company brochures and flyers. People very quickly begin to identify certain colours with specific brands and repetition and consistency are super important.
According to Digital Synopsis “80% of clients believe colour is responsible for brand recognition, and 84.7% of buyers claim colour is the primary draw card”. These stats support this notion that psychology and brand colours and the great importance of these aspects of your business.
If you are thinking about venturing out on your own or if you are curious if you’ve chosen colours that best match your company’s messaging, we urge you to check out this fun branding quiz.
This task may seem minute, but it should not be overlooked. Many times, people will have an emotional response to certain colours or brands, they may be more drawn to or turned off by, but not be consciously aware of it.
At Marketingverse we work closely with our clients to craft messaging that speaks to their specific audiences and we carefully craft content that will ignite certain emotions using well thought out colours, copy, and music. If you feel like your brand needs a refresh or if you’d like one of our Marketing Specialists to review your colour palette and messaging, we invite you to book a Free Discovery Call: https://truemarketingverse.baitsglobal.com/schedule.
And if this psychology and brand colours topic peaked your interest and you are eager to take a deeper dive into #ColourPsychology, we highly recommend this free resource that includes a clever Color Emotion Guide: https://www.oberlo.com/blog/color-psychology-color-meanings.
