Joanne Gore to speak, facilitate, moderate, and sign books at Xplor International’s 2023 CCM Summit

Catch Joanne live in Orlando Nov 14 - 16

Xplor's CCM Summit is a unique chance to engage, learn firsthand, and give back, while supporting both our industry and a good cause.

TORONTO, November 6, 2023 - Joanne Gore, sought-after speaker, published author, and President of Toronto-based B2B marketing agency, Joanne Gore Communications, will wear multiple hats at this year’s Xplor CCM Summit, the not-for-profit association’s re-imagined Customer Communications Management (CCM) conference being held November 14-16 in Orlando, Florida.

Joanne has been a dynamic member of Xplor International since 2011, ultimately becoming Xplor Canada’s first female president in 2017. Today, she actively serves as Vice-Chair of the association’s volunteer board of directors (ABOD), as well as its Summit Chair. Alongside fellow Xplor members, Pat McGrew, M-EDP; Betsy Keplinger, M-EDP, CCSM1; Begin Thomas, Senior Architect, The Cincinnati Insurance Companies; and Association President and CEO, Skip Henk, EDP, the team revamped the conference’s session structure to dive deeper into the subjects that matter most to those in CCM.

“We've shaken things up quite a bit with a new format for this year’s CCM Summit, filled with learning, sharing, and innovation,” said Joanne. “We strategically crafted the educational agenda to provoke quality conversations – and left plenty of room for the networking and socializing Xplor is known for.”

Presentation topics and times

Tuesday, November 14, 2023


Turning Insight Into Income: The Revenue Impact of Case Studies

Co-presenting with Mike Porter, Print/Mail Consultants

9:00 AM-9:20 AM

2023 Xplor CCM Summit Welcome

10:00 AM-10:45 AM

Rapid-Fire Exhibitor Introductions with co-hosts:

  • Skip Henk – EDP, President & CEO, Xplor International
  • Betsy Keplinger - M-EDP, MS, Customer Success Manager, Quadient
  • Pat McGrew – M-EDP, CMP, Managing Director, McGrewGroup, Inc.

2:30 PM-3:15 PM

Birds of a Feather Roundtable: The Ugly Truth About Generational Marketing

Wednesday, November 15, 2023

8:30 AM-9:15 AM

PANEL: The All-Stars of Customer Communications Management, featuring:

  • Ernie Crawford – President, Crawford Technologies
  • Avi Greenfield – VP of Product Management, CXM, Quadient
  • John Sanders – Sales Director, Financial Services, Smart Communications

November 16, 2023

11:45 AM – 12:00 PM

2023 Xplor CCM Summit Closing

View full details here:

Live Book Signing in Booth 18

To round out her presence at Xplor’s CCM Summit, Joanne will be signing copies of her new book, “Thriving in Chaos: Lessons Learned as a Corporate Marketer” throughout the event, with proceeds going to support the Heart & Stroke Foundation of Canada. With a forward by Pat McGrew, the book weaves together Joanne’s real-life stories, anecdotes, and wisdom gathered over decades of working with scrappy startups and international enterprises.

“The sudden loss of my father to a massive heart attack at the age of 16 was a profound turning point in my life,” shares Joanne. “By donating proceeds of this book, I aim to honour my father's memory and contribute to a cause that could prevent other families from experiencing the heartbreak we did. Every donation becomes a step towards a heart-healthier world.”

This is a unique chance for fans and industry professionals alike to engage firsthand, get their book autographed, immerse themselves in the vibrant atmosphere of the CCM Summit – and support a good cause. 

Whether you're new to the corporate world, navigating your career, or holding a wealth of experience, Joanne’s book offers valuable insights and strategies to help you thrive amidst the chaos of business and life. “Thriving in Chaos” is available globally on Amazon, Kindle, and Barnes & Noble.

For more information about Xplor 2023 or to register, click here.

To meet with Joanne personally at Xplor – just look for the bright orange running shoes and try to catch up! Or email her at:


About Joanne Gore Communications Inc.

Joanne Gore Communications Inc. (JGC), a full-service marketing agency, helps software, hardware, manufacturing and print companies stretch their marketing dollars and pinpoint their quickest time to money. We’ll work with you to answer questions about who you help, how you help, and why it matters, to attract a new generation of business.

The company is led by Joanne Gore, a veteran marketer, speaker, published writer and mentor, who has proven that using the approach of creating awareness first, will result in customer engagement and company growth.

Founded in 2017, JGC is headquartered in Ontario, Canada. We’re proud to have customers all around the world, including Canada, the US, and Europe, who rely and trust us to generate awareness, engagement and growth. Visit: #JGC4B2B.

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Key Takeaways

  • Joanne Gore to speak, facilitate, moderate, and sign books at Xplor International’s 2023 CCM Summit
  • Joanne will be signing copies of her new book, “Thriving in Chaos”, available for sale at the booth.
  • Portion of book proceeds being donated to Heart & Stroke Foundation of Canada in memory of Joanne's father.
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Joanne Gore

Joanne Gore Communications (JGC)

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