^{(Photo by Frank Leuderalbert on Unsplash)}
 

We are excited to advise of a few updates that will be coming soon.

1. Ability to select the media outlets you want your press release to go to.
2. Ability to personalize each email that goes to each of these outlets
3. Participation in the CPRS (Canadian Public Relations Society) national conference
4. Earned media success stories
5. Price increase on the horizon (but NOT if you are already a registered user)

PR Karma's goal has been to separate itself from all the other news distribution companies. Since day one, we have aimed to offer a personalized message to each media member you send your press release, and that day is almost here! Read below.

SELECTION OF MEDIA OUTLETS
Our old distribution model will not disappear; a new option is available if you select it. The new option will allow you to enter your regions and industry, presenting you with a list of media outlets you can contact.

You will also have the option to personalize each email to each outlet. Where available, we will provide the name of the journalist or media contact. 

CANADIAN PUBLIC RELATIONS SOCIETY NATIONAL CONFERENCE
We are also excited to have been personally invited by the president of the CPRS to attend their national conference, to showcase our product, as they were pretty excited about it.

MEDIA DESK FOR JOURNALISTS
As some of you know, each newsroom will eventually be attached to our Journalist Media Desk, where journalists will have direct access to each newsroom and all newsrooms. In addition, they will be able to set up filters and keyword notifications. The development is ongoing, and we will keep you posted with further updates.

EARNED MEDIA SUCCESS STORIES
A few of our recent clients have already been successful very successful in having their stories published by local media outlets. We are very happy for them. Check out their newsrooms and click on their "In the News" section.

https://newsroom.prkarma.com/bcalpine/media_coverage

https://newsroom.prkarma.com/ontariomade/media_coverage

PRICE INCREASE ON THE HORIZON
We recognize the PR Karma platform is highly undervalued for everything we provide. As a result, we anticipate a price increase with the addition of new features and functionality. That said, as our existing customers know, their pricing is permanently grandfathered at the price they signed up with and therefore are unaffected by price increases.