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Journalists' views on company digital newsrooms can vary, and their experiences may differ based on the usability, content quality, and overall functionality of the newsroom experience.

Below are nine critical components to helping a journalist attain more information for a story. 

• Accessibility and User-Friendliness: Journalists appreciate digital newsrooms that are easy to navigate and provide quick access to relevant information. A well-organized and user-friendly interface can positively impact their experience.
   
• Timeliness of Information: Journalists value digital newsrooms that provide timely and up-to-date information. If a company's digital newsroom regularly updates content, including press releases, media kits, and other resources, it can enhance the journalist's ability to cover the company's news.
   
• Multimedia Assets: The availability of high-quality multimedia assets, such as images, videos, and infographics, can be a significant factor. Journalists often prefer digital newsrooms that offer a variety of multimedia resources to support their storytelling.
   
• Search Functionality: A practical search feature within the digital newsroom is crucial. Journalists often need to find specific information or resources quickly; robust search functionality provides a positive experience.
   
• Contact Information: Providing clear and easily accessible contact information for media inquiries is essential. Journalists appreciate digital newsrooms that provide direct contact details for press contacts or media relations representatives.
   
• Responsive Design: A digital newsroom with a responsive design that works well on different devices is preferable. Journalists may access information from various platforms, including desktops, tablets, and smartphones, so compatibility is crucial.
   
• Storytelling: Some journalists appreciate companies that use their digital newsrooms to tell compelling stories beyond what a standard press release provides. Feature articles, case studies, and in-depth content can enhance the overall value of the newsroom.
   
• Background Information, Context & Industry info: Journalists often seek background information and context about a company's news. A comprehensive digital newsroom with relevant background materials and contextual information can be beneficial. Including industry information with statistics is an asset.
   
• Email Alerts: Offering options for journalists to subscribe to receive email alerts for new content can be a positive feature. This feature helps journalists stay informed about updates without regularly visiting the newsroom.

Here are a couple excellent examples of newsrooms from PR Karma:

PGA of BC Golf
https://newsroom.prkarma.com/pgabc

Ontario Made
https://newsroom.prkarma.com/ontariomade